Money
Mar 27, 2026
New Book: Cognitive Biases That Cost You Money
8 chapters on the cognitive biases that shape your worst financial decisions — what the research actually says, and what you can do about it.
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8 chapters on the cognitive biases that shape your worst financial decisions — what the research actually says, and what you can do about it.
The first price you see becomes your reference point for everything after. Here's the research on how anchoring bias costs you money.
Intelligence doesn't protect you from cognitive biases. In fact, research shows it can make you more susceptible.